1. There is too much text On average, users only read 28% of words on a page — so make them count. Provide text where it’s needed, but try to convey additional information in different, more dynamic ways. Outfit your site with pictures and informational videos. These engaging alternatives attract users, and can dramatically boost...

Thanks, Google! Its algorithm updates continued unabated in 2014, leading to panic among some search marketers and dread among many more. Now that Google has been on a mission to reduce the visibility of low-value pages, especially those that are over-optimized for keywords, does it seem like there are hardly any optimization techniques left that...

The world of social media is immense and varied. There is no single style of social media platform; instead there are many different types which offer the user and the marketer many different options. In this article I’m going to explore 3 of the more popular social bookmarking platforms – Delicious, Digg and StumbleUpon. There...

Drupal is a brilliant open source management system downloadable free from the Internet under the GNU license. It is creating waves around the planet for its ease of use and technology friendly features. With is user friendly features, Drupal has gained wide acceptance with many companies, organizations and businesses all around the globe. Apart from...

The right way for a company to market itself on the internet and offer its products and services to the target audience is a website. With the help of a professional website, a company can do wonders by way of success and profitability. Nowadays, nearly every company serious about doing business and attracting the right...

eCommerce is the activity of engaging in business online.. As many people now shop online, ecommerce has become a principal economic activity in many parts of the world. In keeping with this trend, eCommerce websites have taken the lead in the online world presently. Ecommerce website designing takes care of the special designing needs of...

Corporate identity is essential to the survival and continued existence of any company in today’s competitive business environment. Corporate identity can be simply defined as the reputation in the corporate world that the company is able to create to identify itself with its customers. Most companies truly believe that corporate identity goes a long way...

Linux OS, with time, is emerging as a fairly popular Operating System. There was time when Desktop PC was considered to be the major part of the Computers segment. Times have changed, thanks to new powerful Clouds and computing grids, servers now form a big part of the computers. On Desktop PCs, Windows is still...

As the year draws to a close, it’s time to take a look at the marketing myths that have reigned supreme—and annoyed me to no end—since January. This is by no means an exhaustive tally, so feel free to leave any of your additions to this list in the comments! #1. Lots of followers =...