1. There is too much text On average, users only read 28% of words on a page — so make them count. Provide text where it’s needed, but try to convey additional information in different, more dynamic ways. Outfit your site with pictures and informational videos. These engaging alternatives attract users, and can dramatically boost...

Thanks, Google! Its algorithm updates continued unabated in 2014, leading to panic among some search marketers and dread among many more. Now that Google has been on a mission to reduce the visibility of low-value pages, especially those that are over-optimized for keywords, does it seem like there are hardly any optimization techniques left that...